Owned the end-to-end design of key features — from research to final UI — and documented insights, decisions, and specifications in Confluence to ensure clear communication and smooth developer handoff. Amongst many, more noticeable features include:
Search feature - Functionality for searching pages, games, casinos, operators...
SiGMA Shop - Design, architecture and the checkout flow.
iGaming Careers - Jobs board for roles in the industry;
Popups - Age verification, Language/Location Selector, Exit popup.
Designed an attendee app for summits that provides participants with essential event information, including agendas, speakers, sessions, maps, and networking features. The app was designed to be fully customizable, allowing its content, features, and branding to adapt to the specific needs of each summit.
Created a comprehensive design system and UI kit in Figma to ensure consistency across digital products and projects. Defined reusable components, styles, typography, colors, and design guidelines, while also creating detailed documentation to explain the system and ensure its effective use across teams and projects.
Designed the interface for an interactive event kiosk used at summits, helping attendees easily navigate the venue and access key event information such as agendas, floor plans, speakers, and more. The interface was designed to be flexible and customizable, allowing it to adapt to the unique requirements and branding of each event.
Designed the interface for a lotto ticket selling app for the POS system. This included creating a usable interface with a whole range of screens and user flows, focusing on making the ticket-selling process simple, efficient, and intuitive for POS operators.
Designed a MedTech website using existing WordPress blocks as a foundation, while creating new UI elements and layouts to present different types of content and information in a clear, consistent, and user-friendly way.
There are several other platform designs that I have done for this company including the Ikigai Tech website, Affiliate Platform and many more.
During my stint in this company, I found myself at one point having to come up with a new redesign for the attendee app. The stakeholders wanted to create an app that was more 'global' compared to the the current version of that product. That implied having to create a different kind of information architecture to fit the altered concept. The only issue is when I presented the new variations of the bottom navigation the stakeholders seemed kind of confused and didn't have an answer. The reason for their indecisiveness is because they never actually had to make that kind of decision and never actually thought about the users who were using the product. That's when I found out that the real navigation is not in the app, but in the navigation of meetings and the needs and ideas of the people responsible for delivering the final product.
After that situation, I approached the meetings differently depending on who is attending and how to handle each colleague persona.
In the end products are made for people… by people.
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